Search Engine Marketing is not an overnight process. It takes between 3 and 6 months to correctly market a website to the search engines. At the end of the marketing period, you can usually expect to see your website ranked (listed) in the top 20 or higher in most of the major search engines for most of the keyword phrases which we specifically optimize. Often certain keywords will rank higher in some search engines, and other keywords will be higher in other search engines. Although these results will vary over time, they will generally remain in the top 20 for years, without additional optimization.
Search Engine Optimization
Search Engine Optimization is the art of creating content rich websites that offer the human reader (visitor) and search engine crawler (robot or spider) engaging information to benefit them and give them a call to action. The difference between the two audiences is not that dissimilar.
The visitor wants to find the information or product in the least amount of time and have it given to them in a reasonable fashion that leads to them taking action. That action could be filling out a form, sending an e-mail, making a phone call or buying a product online (e-commerce). Whatever the action, the course has to be straight forward and very user friendly.
The search engine crawler wants to find the information that is human readable and behind the scene. The crawler wants to rank (list) your website in a reasonable fashion in a database of billions of websites that it has indexed. In order to do that in the best way for your business and website, it has to be able to read each website page and give a certain amount of importance to each subject that it finds on your website. With our expert advice and skill, we make sure that what is important to you and your customers are also important to the search engines.
Pay-Per-Click (PPC) Advertising
Paid advertising is a very easy and effective tool to get your product or service seen by people who are looking for your product or service. We will work with you to select the most effective words and phrases to be used to find your ad. In addition, we will continue to monitor and make adjustments to your ad campaign to ensure the highest return on investment.
The best part is that you only pay for those people who click on your advertisement. So, if your ad is displayed thousands or even millions of times, you only pay for the few who actually come to your website. You get FREE visibility without having to pay for it!
This advertising in combination with our professional search engine marketing services are sure to increase your visibility and sales in no time.
Search Engine Visibility
In order for your website to rank well with the major search engines, it first has to be visible to them. Visibility is the ability of a typical major search engine crawler (robot or spider) to search as much of your website as possible to give you the best rankings for your keywords.
If your website is developed in Flash, it looks really good, but the search engines don't know how to read Flash files. So, you are invisible to the search engines. We can help you to have your Flash website and rank high with the search engines as well.
If your website is not ranking well for the keywords you want it to, then maybe the search engines are never getting to your pages or maybe your keyword density is to low. Let us give you a completely free Search Engine Audit to let you know why your website is not ranking well.
Search Engine Submission
Once your newly optimized website is ready to go, it is time to let the world know about it. We can do that through our search engine and directory submission services. We will submit your website to the major search engines and directories for their review and update to their database. Once the search engines and directories have completed that review and update, your website will show vast improvement in the rankings of your selected keywords. You won't just see improvements on 1 or 2 search engines; you will see massive improvements on all of the search engines.
Search Engine Copywriting
Knowing what you want to say is only half the battle. Knowing how to say something is just as important. We know that sending the right message to a visitor of your website is important and we also know that making sure that the right message gets to the search engines is just as important. You could have the most informative website in the world and still get no visitors without the help of the search engines. Let us help to mold your message into a multi-functional marketing message for the visitor and search engine alike.
Keyword Analysis
How can your website be successful if the words that you use to describe your products or services are not the words that search engine visitors would use? Let us help you to refine your keywords by working with you to understand the words that you want and use to describe your business, products and services. We then compare that list of words with real searches that people have used to find your products and services. Most of the time, you will see that the searchers are typing in completely different words to look for your products and services. Even if they are mostly correct, then there are sure to be several others that have been overlooked and will have a large impact on your visibility and sales.
Our search engine experts will be happy to discuss your keyword list with you and help you to streamline your list to greatly improve your sales.
